From incredible goals to impassioned celebrations, there’s no denying that Portugal’s famed forward has style on the field. But he scores outside of the game too, nailing slim-fit suits or casual, distressed denim looks with ease, while serving as the creative mind behind his CR7 clothing line.
From breaking through at Sporting to making his name at Manchester United and ruling the world with Real Madrid, Cristiano Ronaldo has never been short of compliments.
From three consecutive Champions League wins, to the never-ending debate over who is better, Ronaldo or Messi, he is a man who is never far from a football fan’s topic of conversation.
When the Real Madrid soccer player isn’t on the field, he likes to wear denim from Balmain, Givenchy and Dsquared2. But oftentimes, these brands don’t fit him off the rack. This dilemma was the starting point for CR7, his men’s denim’s brand that was launched in June 2017.
The men’s denim collection is made from three types of fabric that either include stretch or are washed down to allow full movement. The assortment includes a core, signature and fashion collection, and within these collections there are five fits: R is the modern straight fit with a taper; C is the slim straight fit; T sits low on the waist with a slight drop crotch; S is the classic skinny, and P is the painted-on jegging style.
The shirts, created by New York-based designer Richard Chai, are the latest phase of Ronaldo’s partnership with Danish manufacturer JBS Textile Group, becoming the talk of the town.
The shirts, created by New York-based designer Richard Chai, are the latest phase of Ronaldo’s partnership with Danish manufacturer JBS Textile Group, becoming the talk of the town.
If Cristiano Ronaldo’s life could be illustrated with just three objects, those objects would be the Champions League trophy, a battered pair of Nike Mercurials and a pair of acid wash jeans called ‘THE RAPTOR – SWITCHBLADE’.
n the past, I’ve really struggled to find premium denim that’s actually comfortable when you’re on the move, This is something that was really important to me when we started developing CR7 Denim. I wanted these jeans to be made to be lived in.
the Portuguese athlete, 32, says.
I don’t take myself too seriously, but I take what I do very seriously. So when I had the opportunity to launch my own denim line, I didn’t want it to be like any other line on the market,”
Ronaldo said.
“Inspired by what’s important
to me, this collection is for
more than just my fans. It’s for anyone who shares my values, who lives a limitless life and loves denim.”
says Christiano Ronaldo.
