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Rose Muhammad
Frieha Altaf is one of Pakistan’s top fashion moguls, having replaced the “one-man army” with a “one-woman army.” Breaking all myths, Altaf has a long list of firsts to her name, from directing big award shows to choreographing major fashion shows to planning all grand parties and events. Having a perfect ramp attitude and business brains, Frieha is a role model for all the women out there!

The Timeless Elegance of Farshi Shalwar: A Journey Through History and Fashion
Farshi Shalwar is a luxurious and flowing traditional garment once worn by royalty in South Asia. This article explores its rich history, cultural roots, and how it continues to influence modern fashion

Sun Vs Skin: How to Build a UV-Proof Skincare Routine in Pakistan
Pakistan’s sun is no joke—UV rays here can cause serious skin damage all year round. In this blog, learn how to build a simple, effective skincare routine that protects your skin from sunburn, dark spots, and premature aging, no matter where you live in the country.

BEAUTY & SKINCARE TRENDS
In 2025, beauty and skincare are all about clean, sustainable products, personalized routines, and holistic wellness. Expect AI-driven skincare that adapts to your skin, probiotic-infused formulas for a natural glow, and eco-friendly packaging. This year, beauty isn’t just about looking good—it’s about feeling good too, with products focused on relaxation and stress relief. Get ready for a year of innovation and self-care!